Jib Fowles’ “Advertising’s 15 Basic Appeals”. (adapted from Common Culture, ). In this essay, Jib Fowles looks at how advertisements work by examining. ADVERTISING’S FIFTEEN BASIC APPEALS by Jib Fowles. EMOTIONAL APPEALS. The nature of effective advertisements was recognized full well by the lato. File: Tab 6 Analysis English Blaber Advertising’s 15 Basic Appeals, by Jib Fowles (from “Mass Advertising As Social Forecast”) 1. 2. 3. 4. 5. 6. 7. 8. 9.

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Sports figures as spokespersons project this image. Accuracy You should be able to tell why a website exists, and what.

The need to nurture: October 27, at 9: All 15 of these basic appeals are used in the media and after reading this its made it clear to job what exactly their trying to do. We may not notice at the time, but we are always being appealed by something.

Advertisements can appewls to: Also what i have seen more and more is how sex sells although they dont have to be having sex they use sexual scenes to make you want to buy the product. After reading this, I can really make the connection between these and the commercials that are seen on television.

Need to achieve — the ability to accomplish something difficult and succeed identifies the product with winning. Aesthetic refers to art and beauty. Clothing, cosmetics, and most personal care products advertise using this appeal. Everyone should just be satisfied with what they have and just be happy. Number of methods like television, internet, sports, clothing and magazines etc are used for this purpose.


The need to nurture: I feel appezls if the media foowles completely taking over our minds and our lives.

FIFTEEN BASIC APPEALS IN ADVERTISING | My Assignment Help : Samples & Case Study Review Sample

The need to achieve: After reading this blog i can see how commercials incorporate this appeals to attract people jlb all ages to buy.

Leave a Reply Cancel reply Enter your comment here The need to aggress: When we are not watching the show and commercials come on thats number one spot that we get attacked and manipulated into all these advertisements. We are programmed to like certain products, and to be turned on by a certain someone.

The society in which we are living has been shaped by the endless advertisements. The need for affiliation: Need for autonomy- within a crowded environment, we want to be singled appeala, to be a “breed apart. Betty Crocker is a good example.

Fowles brings up many points that interested me.

Products that advertise high status play with our need 155 prominence. To find out more, including how to control cookies, see here: The summary should be about words. Dr Ben Winsworth Date of Birth: Click here to an appeal letter template Word doc.

Then, read fiwles Fowles article. Need to nurture- every time you see a puppy or a kitten or a child, the appeal is to your paternal or maternal instincts. No one should care if you have the newest clothes from Gucci or American Eagle, or if you have the newest Cadillac that just came off the showroom floor. October 24, at 7: Advertisers generally commercialize the fact that the product is so good that it has been in existence for many years and thus people can trust it blindly.


Fill in your details below or click an icon to log in: It makes you think that you will gain friends or have the best time using their product. The need to feel safe: Though connected, the two are not the same.


Need for sex- surprisingly, Fowles found that only 2 percent of the television ads he surveyed used this appeal. The need to escape: Predominantly these ads gratify the craving for associating with a product.

Obviously sex is 1 because the advertisers know it will sell, look at movies. Need for guidance- a father or mother figure can appeal to your desire for someone to care for you, so you won’t have to worry. Even 155 our friends. You are commenting using your Facebook account.